Lisa Lennox, with no prior experience in hospitality, felt a connection to the run-down Interstate Inn in Texas due to its unique design and Americana feel, leading her to buy and renovate the property.
There is a growing trend of motel culture, where individuals like Ms. Lennox and businesses like Nomada Hotel Group are interested in owning, renovating, and preserving motels, appealing to both investors and travelers, including a younger demographic.
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