Nicholas Carlson is launching Dynamo, a media startup focused on producing cinematic video stories for platforms like YouTube and TikTok, aimed at ambitious, career-driven viewers.
Dynamo targets a specific audience that Carlson calls 'dynamos,' individuals who view business as a lens to understand the world and are likely to engage with its content.
In contrast to others who may have merely pivoted to video, Carlson emphasizes that Dynamo is 'cannonballing into the deep end of video,' reflecting a full commitment to this medium.
Carlson draws a comparison between his company and Mr. Beast, the popular YouTube figure, underscoring a strategic approach that leverages the current realities of popular video consumption.
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