Tobacco and alcohol promotional activities are increasingly occurring in the metaverse, creating significant concerns about unregulated marketing aimed at young people. A project called Canary monitors these developments, including the use of NFTs and digital tokens by tobacco companies. The initiative identifies marketing strategies utilized in virtual spaces, thereby seeking to highlight the emerging threats posed by these activities. Insights from health experts indicate that regulatory measures are lagging while companies rapidly adapt and exploit these technologies, enhancing their reach to young audiences in various countries.
Virtual online spaces are becoming a new marketing battleground as tobacco and alcohol promoters target young people without any legislative consequences. Companies are exploiting unregulated areas to reach youth.
Canary scans for and analyzes tobacco marketing on social media platforms. The project aims to monitor trends in various countries and expand into alcohol and ultra-processed food marketing.
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