The newly opened dual-branded Applebee's and IHOP in Seguin, Texas, represents a significant shift for casual dining in the U.S. This unique concept is designed to cater to younger customers whose preferences lean toward sharing and variety. Dine Brands CEO John Peyton emphasized that understanding Gen Z's dining tastes was fundamental in creating the hybrid restaurant experience. While many chains play it safe with menu items, this approach stands out as a bold new strategy to combat declining sales in the industry.
They love spicy, they love to share, they love to sample, they like to have choice. And so all of those things are important inspirations for how we think about designing our menus and new ideas.
Chain restaurants are betting big on value and choice to attract younger customers amid declining sales across the casual dining industry.
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