Disneyland has revealed its previously secretive Club 33 on its official app, allowing potential members to inquire about membership. This marks a significant shift in how Disneyland is promoting the exclusive dining experience. The change comes at a time when Disneyland's theme park division faces financial challenges, with reported profit lows and increasing recession warnings. A previous members-only portal launched in 2019 lacked transparency, but the recent app update includes FAQs and a membership interest link, although some content has since been revised or removed.
The addition of Club 33's information page to Disneyland's app marks the park's most overt publicizing moment, exposing a previously exclusive dining experience.
Disneyland's theme park division reported its lowest profit in two years, prompting speculation that the timing of Club 33's announcement is indicative of a potential recession.
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