Big Sky Resort has undergone a $150-million revitalization over the past decade, aimed at enhancing the overall skier experience without losing its wild charm. Upgrades include new heated chair lifts, improved amenities, and luxury accommodations such as the Montage Hotel. While some traditionalists initially pushed back against these enhancements, many tourists find the combination of comfort and challenge a welcome improvement. Key executives emphasize that the mountain's unique skiing experience remains unmatched in North America, now complemented by more efficient lifts and luxurious surrounding facilities.
"Some people had this initial pushback of, 'Oh, look at this investment and how they're making it fancy.' But the skiing doesn't change... a little warmer, when you're getting yourself into the gnarliest terrain in North America."
"One of the cool things about Big Sky is that we've always had an amazing mountain... but now it's so much more efficient to ski around it... to really bring Big Sky into that realm of world-class resorts."
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