Roku's shares rose 55% over the past year but remain 82% below their peak from July 2021. The company benefits from the cord-cutting trend, leading to a larger customer base for its streaming services. Revenue generation is also bolstered by its digital advertising efforts, which are predicted to grow significantly. In the second quarter of 2025, Roku viewers streamed 35.4 billion hours of content, and the platform had 89.8 million accounts, indicating strong engagement. These factors suggest robust future revenue growth for Roku.
Shares of Roku have soared 55% in the past 12 months, despite still trading 82% off their peak from July 2021. The business continues to report solid financial results.
Roku benefits from the ongoing cord-cutting trend, as households ditch their cable TV subscriptions and opt for streaming services, leading to a growing base of potential customers.
The digital advertising industry is expected to grow at an annualized rate of 15% through the rest of this decade to $1.2 trillion, enhancing Roku's revenue through ad efforts.
Roku viewers streamed 35.4 billion hours of content in the second quarter of 2025 and had 89.8 million accounts at the end of last year, showcasing the platform's strong user engagement.
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