16 straight quarters of growth: why out-of-home wants more than just budget share
Briefly

Out-of-home (OOH) advertising has achieved record revenue in early 2025, marking 16 consecutive quarters of growth. The newly formed Agency Council by the OAAA aims to increase OOH's prominence in brand strategies beyond mere budget consideration. In Q1 2025, OOH revenue reached $1.98 billion, up 2% from the previous year. Digital out-of-home (DOOH) is the main driver of this growth, now representing 34% of total OOH spend. With features like programmatic buying and AR technology, DOOH has become more engaging and measurable, reshaping advertising strategies.
The OHH industry aims to transition from a mere line item on media plans to a core component of brand strategies, emphasizing the importance of strategic relevance.
In Q1 2025, US out-of-home revenue reached a record $1.98bn, marking a 2% year-over-year increase with digital out-of-home accounting for a significant portion of this growth.
Read at The Drum
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