Ruth Sack joined her family business, Streets Ahead, during the COVID-19 pandemic and decided to dedicate time to the brand. After studying at UCLA and the Fashion Institute of Design and Merchandising, she took over marketing and design. Streets Ahead specializes in luxury leather accessories, with unique products gaining celebrity attention. Under Sack's leadership, the brand shifted its focus towards the direct-to-consumer model, resulting in a surge in revenue, projected to reach $3.2 million to $3.5 million in total by 2025.
I went to UCLA and studied gender studies, and then Covid hit. I didn't really know what I wanted to do. I started helping out with the family business because things were pretty tough, and I actually sort of loved it.
Streets Ahead's products are made locally in California with leather and hardware sourced from Italy, and the brand is known for its novelty pieces that have been spotted on numerous celebrities, including Beyoncé during her Cowboy Carter tour.
In just a few years, Sack grew DTC revenue from $60,000 to more than $500,000. Streets Ahead is projected to hit $3.2 million to $3.5 million in total revenue in 2025.
When Sack joined the team, she wanted to explore its potential in the direct-to-consumer (DTC) space.
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