Amazon's current stock position may be perceived as overlooked, but its strong market roles suggest continued growth. The company boasts the third-largest digital ad business in the U.S., projected to reach a 17% market share soon. Additionally, Amazon's advertising revenue saw a 23% increase in Q2, showcasing its rapid expansion. Key strengths also lie in its dominant cloud computing market share of 30%, positioning Amazon well within the emerging AI market valued at $2 trillion, signaling further growth prospects.
Amazon is an advertising powerhouse as the No. 3 ad platform, after Alphabet and Meta Platforms. In 2021, Amazon had less than 11% of the U.S. digital market, estimated to be 17% by next year.
Advertising is also Amazon's fastest-growing business, with ad sales rising 23% in the second quarter to $15.7 billion. Advertisers spend money to sell goods on Amazon's platform, allowing the company to benefit from ad sales and online purchases.
Amazon has the largest cloud computing market share, with 30% compared to Microsoft's 21% and Google's 12%. The AI cloud computing market is expected to bring significant growth opportunities.
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