Antitrust challenges against Google are reaching critical stages, with Judge Amit Mehta expected to rule on search remedies soon. Companies such as Perplexity and OpenAI have shown interest in bidding for Google's assets. Meanwhile, the DOJ is finalizing its ad tech antitrust battle against Google, following a ruling that found Google illegally monopolized market areas. The DOJ has proposed a three-phase remedy involving data access, open-source auction logic, and divestment, which Google argues is impractical and detrimental to innovation. Witness lists for the upcoming hearing have been submitted by both parties.
Judge Amit Mehta's expected remedies ruling in the Google search antitrust trial is due by the close of August, with potential Chrome bidders including Search.com and Perplexity, both of which publicized respective bids of up to $35 billion. Interest from OpenAI and Yahoo has also been noted.
Google and the DOJ are entering the final stage of their ad tech antitrust battle, following a ruling that Google had illegally monopolized the publisher ad server and ad exchange markets.
The DOJ seeks a three-phase remedy: opening data access for its ad exchange, open-sourcing the auction logic of its ad server, and divesting both businesses. Google argues divestiture is not workable, claiming it is illegal and stifles innovation.
Both sides in the trial have submitted their witness lists for the remedies hearing, featuring notable names such as Andrew Casale, Arnaud Créput, Jay Friedman, and Jason Kint.
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