"On Monday, Albertson's Media Collective announced the new click-to-cart product, based on its "Add-It" technology for off-site media, which is to say that those ads have a button that can be clicked to add something to a cart without leaving the current page. The product is available for display and product listing ads to start, with plans to expand to connected TV and social media next year."
"General Mills is trying to reduce the number of clicks it takes to add a product to a cart and increase the number and type of items that can be added in one click, Janine Cushman, the brand's customer marketing manager, told AdExchanger. General Mills is one of the pilot partners for the new Albertson's product. Click bait General Mills has been working with Albertson's retail media group on quicker, easier online checkouts for years now, Cushman said."
Albertson's Media Collective launched a click-to-cart product using Add-It technology that allows off-site ads to add items to an online shopping cart without leaving the current page. The product is available initially for display and product listing ads with plans to expand to connected TV and social media next year. General Mills is a pilot partner focused on reducing clicks and enabling multiple items to be added in a single click. Prior integrations linked recipe and cooking content to Albertson's product pages. The click-to-cart flow reduces multiple shopper steps and can add ingredient bundles like a Chex party mix.
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