E-CommercefromAdExchanger1 day agoAlbertson's Launches New Offsite Click-to-Cart Tech | AdExchangerAlbertson's click-to-cart Add-It technology enables adding items to online carts from off-site ads with fewer clicks, improving checkout speed and multi-item adds.
Marketing techfromDigiday1 week agoThe state of retail media | RMNs expand marketers' reach via off-site advertisingRetail media networks are expanding ad placements off-site to social, CTV, and email to broaden reach while growth rates decelerate.