Amazon is extending its Prime Day sale to four days, accommodating consumer demand for longer shopping periods. This year's event includes frequent deals dropping every five minutes. Prime members aged 18 to 24 will enjoy a discounted membership rate and a 5% cash back offer. Despite concerns about tariffs affecting pricing, Amazon has clarified that these changes are not in play. Competitors like Walmart and Best Buy are also expanding their promotional events to coincide with Prime Day, reflecting a broader retail trend.
Amazon is extending Prime Day to four days, offering frequent deals and special discounts for Gen Z members to cater to evolving consumer interests.
For the first time, Prime Day will feature offers dropping every five minutes during certain periods to enhance the shopping experience and encourage spending.
Prime members aged 18 to 24 can enjoy a reduced subscription fee and a limited-time 5% cash back on purchases, catering to younger consumers.
Despite speculation regarding tariff-related price changes, Amazon clarified that no such plans have been approved, which drew public interest and concern.
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