"Amazon CEO Andy Jassy speaks about the "significant financial opportunity" in integrating ads with Alexa+, emphasizing its potential to enhance user engagement and generate revenue."
"Alexa+ represents a shift from the original Alexa, focusing on more conversational interactions and AI capabilities aimed at enhancing user experiences rather than solely basic functions."
Amazon's CEO Andy Jassy highlighted a significant financial opportunity in monetizing Alexa+, the new AI-driven voice assistant. He suggested advertising could enhance multi-turn conversations and drive revenue. Although Alexa has been ad-free and viewed as a financial challenge, Alexa+ aims to transform user experiences with advanced conversational capabilities. Since its launch, it has reached millions of users and may represent a pivotal shift in Amazon's strategy. Ad-supported Alexa+ could reconcile its operational costs and finally generate profit, similar to strategies employed by Google and OpenAI.
Read at Mashable India
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