Amazon's Prime Day is impacted by President Trump's trade war, causing some brands to withdraw from the summer sale. This four-day event may reveal consumer spending patterns amidst economic uncertainties. Analysts expect $23.8 billion in online sales, particularly in deeply discounted categories such as apparel and electronics. A survey indicates that 25% of shoppers may skip the event due to tariffs, while 57% will monitor prices closely. The event is seen as a test for consumer appetite in a mixed economic climate, as recent indicators show declining consumption alongside increased consumer sentiment.
During Amazon's Prime Day, analysts expect $23.8 billion in online sales, with a focus on categories like apparel and electronics facing significant price drops.
One in four surveyed shoppers plan to skip Prime Day due to the effects of tariffs, highlighting consumer caution amidst ongoing trade uncertainties.
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