The article provides insights into customer acquisition strategies through the experiences of seven business owners. Emphasizing the importance of pre-launch demand, it highlights how brands like Waterboy utilized platforms like TikTok to build an audience and validate their product before launch. By running a successful presale campaign, they not only gauged market interest but also secured crucial funding that helped legitimize their brand through domain acquisition. The piece serves as a guide for entrepreneurs to effectively connect with their target audience and establish a loyal customer base.
...the success of the team's presale gave them the validation—and capital—to buy the domain waterboy.com. This boosted the brand's legitimacy.
Testing ideas and building demand before going into production can help ensure you're investing time and money in the right things.
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