Eid Al-Adha is a critical time for e-commerce, where cart abandonment rates can exceed 70%. To harness the festive sales surge, brands need to optimize the entire Order Completion Cycle, which includes product discovery, checkout, fulfillment, and post-purchase engagement. Enhancing this cycle can significantly reduce customer drop-offs and boost revenue. The guide addresses mobile-first shopping preferences, real-time updates, and leveraging platforms like WhatsApp and Instagram to keep shoppers engaged. It provides strategies aimed at optimizing sales during peak shopping times, especially focusing on satisfying customer needs for late-night shopping and encouraging repeat purchases.
Eid Al-Adha is a peak time for e-commerce, but with cart abandonment over 70%, brands must streamline their Order Completion Cycle for better conversion.
A smooth Order Completion Cycle minimizes drop-offs, enhances satisfaction, and increases revenue, crucial for maximizing sales during Eid Al-Adha.
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