Google & Shopify's UCP: How AI agents sell online - LogRocket Blog
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Google & Shopify's UCP: How AI agents sell online - LogRocket Blog
"UCP addresses this by defining a standardized communication layer between AI shopping agents and online merchants. Instead of guessing how a store works, the agent follows a shared protocol."
"The Universal Commerce Protocol (UCP) changes that dynamic. It turns AI agents from passive recommenders into active participants in commerce. Instead of just pointing you somewhere, an agent can browse, select, and complete a purchase on your behalf."
AI has transformed digital exploration but remained largely passive in shopping, merely recommending products while users navigate checkout independently. The Universal Commerce Protocol (UCP) fundamentally changes this by enabling AI agents to actively participate in commerce transactions. UCP functions as a standardized communication layer between AI shopping agents and e-commerce systems, allowing agents to browse, select products, and complete purchases autonomously. This protocol bridges the gap between AI capabilities and merchant systems, replacing guesswork with structured, reliable interaction. Understanding UCP implementation involves examining how agents and merchants connect, integrating UCP into e-commerce infrastructure, and establishing functional product discovery, cart management, and checkout workflows.
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