"Google turned up the heat in the AI shopping wars this weekend, announcing plans to turn Gemini into a merchant and launching an open-source standard built together with major retailers including Shopify, Walmart, and Target. The move comes as companies like OpenAI, Amazon, and Perplexity jostle for power and influence at the heart of a growing AI-powered shopping ecosystem, with consumers increasingly turning to the technology to streamline purchasing."
"At the National Retail Federation's annual conference this weekend, Google said it had partnered with Shopify, Target, Walmart, Wayfair, and Etsy to develop a protocol it hopes will become the industry standard for shopping with AI. The standard, called the Universal Commerce Protocol (UCP), is designed to streamline how AI agents and retailers' systems communicate throughout the shopping process, from product discovery and payment to post-purchase support, Google vice president of ads and commerce Vidhya Srinivasan explained in a blog post."
Google partnered with Shopify, Target, Walmart, Wayfair, and Etsy to develop the Universal Commerce Protocol (UCP). UCP creates a common language for AI agents and retailers' systems to communicate across product discovery, payment, and post-purchase support. Google plans to turn Gemini into a merchant and add buy-now features to streamline purchases within AI experiences. The effort aims to set an industry standard for AI-powered shopping and to compete with companies such as OpenAI, Amazon, and Perplexity. Consumers are increasingly using AI to streamline purchasing, and the protocol seeks to integrate merchant systems into AI-driven buying workflows.
Read at The Verge
Unable to calculate read time
Collection
[
|
...
]