#retail-partnerships

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Is The Barnes And Noble Cafe Really Just A Starbucks? - Tasting Table

Barnes & Noble Cafés serve Starbucks drinks but are independently operated and do not accept Starbucks app usage.
The relationship between Barnes & Noble and Starbucks evolved from collaboration to independence.

Creators Can Now Make Affiliate Money From Linking Target Products Through Linktree

Linktree is enhancing revenue opportunities for creators by partnering with major retailers like Target for affiliate marketing.

Why retailers like Kroger & Walmart are adding streaming services to their membership programs

Retailers are enhancing membership value by bundling streaming services, intertwining retail loyalty with entertainment options for customer retention.

Distributors and Wholesalers Join One-to-One Meetings at Brewbound Live 2024

Brewbound Live facilitates essential networking opportunities for beer and beverage alcohol companies with industry leaders through scheduled One-to-One meetings.
#influencer-marketing

Disrupting Beauty and Scaling New Brands With Maesa

Maesa disrupts declining beauty categories by focusing on unmet consumer needs and creating innovative brands.
Strong retail partnerships are vital for the growth and authenticity of beauty brands.
Influencer marketing is central to Maesa's strategy, enhancing brand visibility and connection with audiences.

Cooking is the most popular form of influencer content on social media

Cooking recipes are the most popular influencer-created content.
Social media users prefer cooking/lifestyle content over tutorials/reviews.

Disrupting Beauty and Scaling New Brands With Maesa

Maesa disrupts declining beauty categories by focusing on unmet consumer needs and creating innovative brands.
Strong retail partnerships are vital for the growth and authenticity of beauty brands.
Influencer marketing is central to Maesa's strategy, enhancing brand visibility and connection with audiences.

Cooking is the most popular form of influencer content on social media

Cooking recipes are the most popular influencer-created content.
Social media users prefer cooking/lifestyle content over tutorials/reviews.
moreinfluencer-marketing

Amex is using Olivia Rodrigo concerts to tap Gen Zers in Europe

American Express is targeting Gen Z and millennials by enhancing its offerings with lifestyle perks focused on entertainment and dining.
from Alleywatch
8 months ago

The Folklore Raises $3.4M for its Wholesale Marketplace That Connects Emerging Brands to Retailers

Retail partnerships and in-store presence crucial for emerging brands

You can finally buy Away luggage in stores. You'll never guess which one

Away is partnering with Dick's Sporting Goods to reach a wider audience by offering their luggage at physical stores.

PlayStation 5 Slim Arrives in India With 10-Minute Delivery in These Cities

PS 5 Slim available in India with hyperlocal delivery
Slim PS 5 offers increased storage and smaller size
#marketing-strategy

Glossier's CEO Charts Next Chapter of Growth

Glossier evolving beyond DTC model
Expanding customer base with retail partnerships and international sales

Why Scotts Miracle-Gro is pursuing more retail media from retailers like The Home Depot amid the crumbling cookie

Retail media is a significant portion of Scotts Miracle-Gro's media budget, offering closed-loop attribution.
Home Depot's Orange Apron Media provides brand building opportunities and expanding in-store retail media options.

Glossier's CEO Charts Next Chapter of Growth

Glossier evolving beyond DTC model
Expanding customer base with retail partnerships and international sales

Why Scotts Miracle-Gro is pursuing more retail media from retailers like The Home Depot amid the crumbling cookie

Retail media is a significant portion of Scotts Miracle-Gro's media budget, offering closed-loop attribution.
Home Depot's Orange Apron Media provides brand building opportunities and expanding in-store retail media options.
moremarketing-strategy

Defining What Trade Marketing Means and How To Use It (2024)

Trade marketing targets businesses, not consumers, to get products on shelves.
Trade shows and promotions are key strategies in trade marketing.
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