"New data from Salesforce, which creates AI agents through its Agentforce platform, found that AI agents drove 17% of the online orders at its retail partners during Cyber Week, the week leading up to and including Cyber Monday in the US. The AI agents helped drive $13.5 billion in sales during the week. AI is helping steer customers toward deals and the checkout more broadly. The use of AI - including on platforms like ChatGPT - during Cyber Weekend tripled from 2024, Salesforce said."
"These stats signal that retailers' AI investments, ranging from partnering with AI companiesto developing their own chatbots, are paying off for Christmas. "AI helps consumers bypass traditional homepages and go straight to the product pages they're looking for, which increases efficiency for shoppers," Lori Niquette, director of data storytelling at digital analytics company Quantum Metric, said. For retailers, it represents a significant shift from the strategies they've come to rely on, such as their homepage and social media."
Salesforce data found AI agents generated 17% of online orders for retail partners during Cyber Week, contributing $13.5 billion in sales. AI usage during Cyber Weekend, including platforms like ChatGPT, tripled from 2024. Retailers invested in AI chatbots and partnerships and developed in-house agents to steer shoppers directly to product pages and the checkout, increasing efficiency and personalization. Consumers spent a record $11.8 billion online on Black Friday, up 9.1% year over year. Shoppers used chat services to hunt for deals and compare products, signaling a shift from reliance on homepages and social media toward AI-driven discovery.
Read at Business Insider
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