"We're living through some of the most dynamic and disruptive periods in retail history - the rules are being written in real time,"
"Beauty is resilient, but it's certainly not immune to the macro effects of the environment,"
"The convenience, choice and personalization of digital shopping have changed the way consumers discover and buy beauty,"
"The line between prestige and mass retail is now pretty much invisible - 99 percent of prestige beauty shoppers also buy beauty at mass retailers, and everyday categories like facial cleansers and shampoos are driving this crossover,"
NielsenIQ data shows online sales now account for over 50 percent of the beauty business, growing 18.7 percent year-over-year through August while in-store sales remained relatively flat. Amazon beauty sales rose 22 percent versus the prior 12 months, with growth across skin care, fragrance and other categories, and 83 percent online beauty penetration including Prime Day purchases. That expansion has occurred largely at the expense of direct-to-consumer, drug and mass channels. Younger shoppers over-index in stores. Prestige and mass retail are converging, with everyday categories like facial cleansers and shampoos driving crossover and 99 percent overlap among prestige shoppers.
Read at WWD
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