How Key Beauty Shopper Behaviors Are Changing - and How to Evolve With Them
Online sales now exceed 50% of the beauty market, Amazon and omnichannel convergence are driving growth, and prestige–mass boundaries are disappearing.
Beauty's New Frontier: Social Commerce And The Future Of Retail
Social commerce is revolutionizing beauty retail, with projected US sales reaching $80 billion by 2025, transforming how consumers engage with products.