The IAB Tech Lab is forming a task force that includes publishers and edge compute companies to establish a technical framework aimed at giving publishers more control and compensation for LLM crawling. Approximately a dozen publishers have committed to the task force, with the first meeting scheduled in New York City. The initial phase involves drafting a specification that will help unify stakeholders. Despite optimism, there are concerns about AI companies' willingness to participate and establish necessary compensation structures. The aim is to have a framework available by fall.
The IAB Tech Lab is assembling a task force of publishers and edge compute companies to create a framework for better control and payment for LLM crawling.
Roughly a dozen publishers are on board for the task force, meeting for the first workshop in New York City on July 23 to discuss the LLM Content Ingest API framework.
IAB Tech Lab aims to write a specification to guide publishers, tech vendors, and platforms towards a common standard for LLM content management.
Challenges include securing cooperation from AI companies for compensation and attribution models, with skepticism about their willingness to participate.
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