IAB Tech Lab unveils new privacy taxonomy for the digital media sectorIAB Tech Lab introduces a Privacy Taxonomy to enhance data management and compliance across the digital advertising industry.
IAB Tech Lab seeks to step up its standards-setting in 2025 with new tools for CTV, AI and a move away from web browsersIAB Tech Lab is focusing on enhancing digital advertising with a significant emphasis on connected TV and privacy solutions in 2025.
IAB Tech Lab expands Multi-State Privacy Agreement | MarTechIAB Tech Lab has renamed its U.S National Section to Multi-State Privacy Agreement, now covering 14 additional states.Complexity in state privacy compliance highlights the necessity for brands to exceed the strictest regulations.
Yahoo DSP to Adopt IAB Tech Lab's Standardised Data Transparency LabelsYahoo DSP is the first DSP to adopt IAB Tech Lab's Data Transparency Labels, enhancing transparency in digital advertising.
IAB Tech Lab unveils new privacy taxonomy for the digital media sectorIAB Tech Lab introduces a Privacy Taxonomy to enhance data management and compliance across the digital advertising industry.
IAB Tech Lab seeks to step up its standards-setting in 2025 with new tools for CTV, AI and a move away from web browsersIAB Tech Lab is focusing on enhancing digital advertising with a significant emphasis on connected TV and privacy solutions in 2025.
IAB Tech Lab expands Multi-State Privacy Agreement | MarTechIAB Tech Lab has renamed its U.S National Section to Multi-State Privacy Agreement, now covering 14 additional states.Complexity in state privacy compliance highlights the necessity for brands to exceed the strictest regulations.
Yahoo DSP to Adopt IAB Tech Lab's Standardised Data Transparency LabelsYahoo DSP is the first DSP to adopt IAB Tech Lab's Data Transparency Labels, enhancing transparency in digital advertising.
RAIN Notes: November 27Magellan AI has achieved IAB Tech Lab certification for podcast measurement compliance, highlighting commitment to data integrity.
Magellan AI Earns IAB Tech Lab Certification For Podast Measurement ComplianceMagellan AI achieved IAB Tech Lab certification for podcast measurement compliance, enhancing trust and transparency in podcast advertising metrics.
Captivate Achieves IAB Podcast Measurement 2.2 Certification - Podcaster NewsCaptivate received IAB Tech Lab Podcast Measurement certification for v2.2 guidelines, delivering enhanced transparency and trust in podcast advertising metrics.
RAIN Notes: November 27Magellan AI has achieved IAB Tech Lab certification for podcast measurement compliance, highlighting commitment to data integrity.
Magellan AI Earns IAB Tech Lab Certification For Podast Measurement ComplianceMagellan AI achieved IAB Tech Lab certification for podcast measurement compliance, enhancing trust and transparency in podcast advertising metrics.
Captivate Achieves IAB Podcast Measurement 2.2 Certification - Podcaster NewsCaptivate received IAB Tech Lab Podcast Measurement certification for v2.2 guidelines, delivering enhanced transparency and trust in podcast advertising metrics.
IAB Tech Lab Made Moves To Acquire Prebid in 2021 - And Prebid Said No | AdExchangerPrebid.org exemplifies the power of independent organizations in the face of Google dominance in the ad tech industry.
Goodbye, Outstream: The Digital Video Classification Shakeup | AdExchangerAd tech companies are using AI models like ChatGPT for media buying context targeting capabilities.Changing definitions by IAB Tech Lab provides transparency in video ad experiences.
IAB Tech Lab Made Moves To Acquire Prebid in 2021 - And Prebid Said No | AdExchangerPrebid.org exemplifies the power of independent organizations in the face of Google dominance in the ad tech industry.
Goodbye, Outstream: The Digital Video Classification Shakeup | AdExchangerAd tech companies are using AI models like ChatGPT for media buying context targeting capabilities.Changing definitions by IAB Tech Lab provides transparency in video ad experiences.
As spend balloons and new formats emerge, IAB Tech Lab moves to standardize CTV ad formatsThe lack of standardization in connected TV ad formats is a significant challenge for advertisers, prompting the need for uniformity to enhance performance.
IAB Tech Lab releases protocol for private sharing of conversion data | MarTechADMaP aims to enhance advertiser-publisher collaboration while safeguarding user privacy in attribution measurement, amidst increasing challenges with traditional identifiers.
Teqblaze Announces Membership in the IAB Tech Lab as part of its Expanding Strategic Partnership to Advance AdTechTeqblaze joins IAB Tech Lab to enhance advertising technology development and partnerships.Membership in IAB Tech Lab provides Teqblaze access to resources for innovation and industry improvement.
IAB Tech Lab releases protocol for private sharing of conversion data | MarTechADMaP aims to enhance advertiser-publisher collaboration while safeguarding user privacy in attribution measurement, amidst increasing challenges with traditional identifiers.
Teqblaze Announces Membership in the IAB Tech Lab as part of its Expanding Strategic Partnership to Advance AdTechTeqblaze joins IAB Tech Lab to enhance advertising technology development and partnerships.Membership in IAB Tech Lab provides Teqblaze access to resources for innovation and industry improvement.
When authentication falls short: Myths and realities in advertising ID solutionsThe IAB Tech Lab's ID Solutions guide clarifies the identity solution landscape and debunks privacy myths.Standardization in identity solutions is crucial for clarity and effective compliance.
When authentication falls short: Myths and realities in advertising ID solutionsThe IAB Tech Lab's ID Solutions guide aims to clarify the crowded identity solution landscape by providing standards and specifications for evaluating identity partners.
When authentication falls short: Myths and realities in advertising ID solutionsThe IAB Tech Lab's ID Solutions guide clarifies the identity solution landscape and debunks privacy myths.Standardization in identity solutions is crucial for clarity and effective compliance.
When authentication falls short: Myths and realities in advertising ID solutionsThe IAB Tech Lab's ID Solutions guide aims to clarify the crowded identity solution landscape by providing standards and specifications for evaluating identity partners.
ID Bridging Debate Brings About New Transparency Standards From IAB Tech LabIAB Tech Lab introduces new standards to address transparency in identifier declaration process in adtech.
ID Spoofing Dents Campaign PerformanceID spoofing negatively impacts campaign performanceID bridging across browsers leads to tracking challenges
Google's Adoption Of New In-Stream/Outstream Standards Could Spell Disaster For Some Online Video Platforms | AdExchangerThe update of Google AdX video policy on April 1 may impact the CPM rates for previously classified premium inventory.The IAB Tech Lab's new video guidelines aim to make a clear distinction between in-stream and outstream video to align with industry standards.
GroupM Teams Up with Tesco; IAB Tech Lab Releases Final Privacy Sandbox Analysis; TikTok Launches "Deals For You Days" - ExchangeWire.comGroupM partners with Tesco for retail media benefits; IAB Tech Lab raises concerns on Privacy Sandbox; TikTok launches "Deals For You Days" for e-commerce competition.