Sarah Skidd, a product marketing manager, encountered issues with generative AI-produced website copy for a hospitality client. The copy lacked interesting content and required extensive rewriting, leading her to make $2,000 for 20 hours of work. Despite concerns about AI replacing human writers, she believes those who excel will find opportunities. Many writers are currently focused on fixing poor AI outputs. AI can be valuable, especially for individuals who face challenges like dyslexia. A significant number of small businesses are increasing AI use, but risks of unintended consequences exist.
"It was the kind of copy that you typically see in AI copy just very basic; it wasn't interesting. It was supposed to sell and intrigue but instead it was very vanilla."
"I think if you are very good, you won't have trouble. So, it's not only me making money off such missteps, there's other writers out there."
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