MGID has announced a partnership with Patch.com to enhance monetisation and audience development through content recommendations tailored for the hyperlocal news industry. This alliance enables Patch.com to leverage MGID's native advertising technology to improve audience engagement and user experience. The focus includes attracting new readers while reducing dependence on search and social platforms. Additional benefits include advanced content performance monitoring, increased user retention, and personalized experiences powered by AI-driven ad placements. The partnership aims to empower Patch.com with innovative tools for growth and revenue diversification.
This exclusive partnership will focus on driving and optimising effective monetisation and audience development through content recommendations from MGID's advertiser network.
With Patch.com, we are adding a hyperlocal news and information website to our own, expanding publisher network in the US.
At Patch, we're always looking for partners who align with our mission of delivering meaningful local journalism while supporting sustainable growth.
MGID's innovative native ad platform allows us to enhance monetisation in a way that protects and even elevates the user experience.
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