Snapchat achieved a notable 7.5% improvement in Return on Ad Spend (ROAS) despite being a smaller platform by spend share. For the cohort of advertisers studied, Snapchat recorded the lowest Cost Per Acquisition (CPA) across all platforms. Apparel advertisers realized the highest ROAS on Snapchat, primarily due to effective visual storytelling that boosted engagement. Furthermore, 77% of Snapchat users noted that visual search capabilities facilitate quicker and easier apparel item discovery, compared to only 50% among non-users. Additionally, over 80% of Snapchat users utilized social media to stay updated on fashion trends.
The research reveals that despite being a smaller platform by spend share, Snapchat achieved a 7.5% ROAS improvement while most platforms declined. And, for this cohort of advertisers, Snapchat had the lowest CPA across all platforms.
The data also showed that apparel advertisers saw the highest ROAS in the app, with visual storytelling being the key driver of Snapchat engagement.
77% of Snapchatters agree that visual search helps find apparel items faster and easier, compared to only 50% of non-Snapchatters.
Over 80% of Snapchatters say that social is a primary way to keep up with the latest fashion trends.
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