#roas

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Marketing
fromDigiday
2 days ago

Marketers increasingly pressured to show their creator spend is worth it - with harder metrics

Marketers are shifting from vanity metrics to bottom-of-funnel measurements for creator content, yet proving business impact remains difficult due to fragmented data and standards.
fromSocial Media Today
1 month ago

Research Shows that Snapchat Delivers Better Results for E-commerce Brands

Snapchat outperformed other platforms with a 7.5% improvement in ROAS, while also maintaining the lowest CPA.
#advertising
fromMarTech
2 months ago
Marketing tech

TranUnion data shows importance of good targeting for ROAS | MarTech

Better targeting can increase return on ad spend (ROAS) up to 9x, while mis-targeting can reduce ROAS by 90%.
fromSocial Media Today
2 months ago
Marketing tech

Meta Provides Additional Parameters To Guide AI-Powered Ads

Advertisers can now optimize for higher ROAS by sharing detailed profit data and utilizing granular targeting through Meta's advertising system.
Marketing tech
fromSocial Media Today
2 months ago

Meta Provides Additional Parameters To Guide AI-Powered Ads

Advertisers can now optimize for higher ROAS by sharing detailed profit data and utilizing granular targeting through Meta's advertising system.
more#advertising
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