The rise of conscious consumerism post-COVID-19 reveals a paradox where most Americans believe in supporting socially responsible brands, yet their spending behaviors tell a different story. Despite a reported willingness to pay more for such products, the recent Conscious Consumer Spending Index indicates a significant disconnect between intentions and actions, primarily due to pricing concerns. The report highlights that while consumers express support for local and responsible choices, affordability remains a substantial obstacle that deters them from making purchases that align with their values.
The majority of Americans support socially responsible brands, yet over half cite price as a barrier to actually purchasing these products and services.
Despite intentions, more than half of Americans recognize that the price of 'do good' products hinders their ability to act on their values.
#conscious-consumerism #socially-responsible-products #consumer-behavior #pricing-issues #sustainable-shopping
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