American Eagle is collaborating with Snapchat to enhance in-store shopping experiences as 95% of Snapchat users plan to shop in-store for back-to-school. Over 800 retail locations will appear as Promoted Places on Snap Map, offering Snapchatters insights into each location along with Stories and Spotlight content. Users will have the option to shop directly on American Eagle's website. Additionally, the AE Jeans Try-on Haul Lens will be launched to improve the interactive shopping experience through Snapchat's features.
Over 800 American Eagle retail locations across the US will be featured as Promoted Places on Snap Map, targeting the 95% of Snapchatters planning to shop in-store for back-to-school.
Snapchatters can learn about the location, view Stories and Spotlight content from American Eagle and other creators, and click to shop on ae.com.
American Eagle is launching the AE Jeans Try-on Haul Lens, available in the Lens Carousel and their Public Profile, enhancing the shopping experience on Snapchat.
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