Target will discontinue its long-standing price matching policy on July 28, aiming to simplify its pricing strategy. Customers can still benefit from price matching between the retailer's online platform and physical stores. Some customers have expressed disappointment, fearing heightened prices and decreased competitive pricing. Consumer expert Ashley Dudarenok warns that this change could push price-sensitive customers toward competitors such as Walmart and Amazon. Target's CEO acknowledged recent sales slumps and related costs, indicating a potential for price increases in the future.
Target customers will soon lose the price matching policy, which has been a way to ensure the lowest prices by matching competitors' prices.
Ashley Dudarenok stated that this decision removes a 'safety net for consumers' who relied on price matching to secure competitive prices at Target.
According to Dudarenok, the elimination of price matching may push price-sensitive shoppers towards competitors like Walmart or Amazon for better deals.
Despite anticipated backlash, Target hopes that its loyal customer base and unique in-store experience will offset the risks associated with this pricing strategy change.
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