Wendy's is launching a goth-themed promotion in collaboration with the streaming series 'Wednesday.' A limited-time meal called the Meal of Misfortune features items inspired by Wednesday Addams, including a Raven's Blood Frosty and spicy Dips of Dread. Additionally, a mobile game called Escape from Wednesday's Woe will be available, offering users the chance to earn restaurant rewards and a $10,000 prize. The campaign targets Gen Z, aligning Wendy's branding with the show's popularity as a cultural phenomenon.
Wendy's has partnered with 'Wednesday' for a goth-themed makeover, launching a special Meal of Misfortune featuring items like a Raven's Blood Frosty and spicy Dips of Dread.
The limited-time meal, inspired by the character Wednesday Addams, aims to attract Gen Z customers, leveraging the show's popularity to boost sales.
Wendy's mobile app users can play 'Escape from Wednesday's Woe,' a game that offers rewards and a chance to win a $10,000 prize.
The fast-food chain's social media presence has shifted to feature Wednesday Addams, promoting a scowling persona aligned with the character's dark themes, notably stated as 'Pain is my recipe.'
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