"If you're looking to start a side hustle in 2026, live social shopping could be a good option to explore. Social media isn't just for driving traffic to other e-commerce websites; more consumers are now buying products directly on social media, without leaving the platforms. According to DHL, 7 in 10 global shoppers buy on social media. Furthermore, Business Research Insights forecasts the global livestream shopping market will reach over $250 billion by 2035, growing at a 30% CAGR."
"What Is Live Social Shopping? Live social shopping is when a content creator or brand goes live on social media (or a dedicated live commerce site or app) to sell products in real time. By going live, they foster deeper relationships with their audience, can answer questions on the spot, and give product demonstrations to help get shoppers over the line. It's highly interactive."
Live social shopping lets creators or brands go live on social platforms or dedicated apps to sell products in real time, demonstrating items and answering questions on the spot. The format fosters deeper audience relationships and high interactivity, helping convert viewers into buyers. Many hosts earn commissions as affiliates for other brands, though selling owned products is an alternative. Adoption is rising: DHL reports seven in ten global shoppers buy on social media, Resourcera says TikTok Shop hosts over 15 million merchants, and Business Research Insights projects livestream shopping will exceed $250 billion by 2035 at a 30% CAGR.
Read at Forbes
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