"The ATT feature lets users ask third party apps which they're using on Apple's mobile platform, iOS, not to track their digital activity for targeted advertising. The framework was introduced back in 2021, ushering in a new set of iOS pop-up banners that let users refuse an app permission to track their digital activity, including across websites and other apps on the phone."
"For the online advertising industry, which relies heavily on collecting information about web users via their use of apps and websites, the concern is that Apple's ATT may reduce their access to iPhone users' personal data - since many users may respond to the pop-up by asking not to be tracked. A number of advertisers filed complaints with competition authorities and several EU countries' authorities stepped in - including in France, Italy, and Germany."
"In February, the German competition authority found in its preliminary assessment that ATT may constitute self-preferencing. It was unhappy that Apple did not apply the same standard of tracking request to third party running on iOS apps vs own apps. In March the French competition authority went further - imposing a fine on Apple over the framework, on self-preferencing grounds."
Apple warned that App Tracking Transparency (ATT) may be withdrawn in some European countries because of lobbying and complaints from the advertising industry. ATT allows iOS users to ask third-party apps not to track their activity for targeted advertising via pop-up banners introduced in 2021. The banners have polarized advertisers and privacy advocates, with questions about whether ATT fully stops tracking. Advertisers fear reduced access to iPhone users' data and filed complaints; regulators in France, Italy and Germany intervened. Germany's competition authority preliminarily found possible self-preferencing, and France imposed a fine on self-preferencing grounds.
Read at Euractiv
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