The article examines the evolving privacy landscape that will influence adtech strategies going into 2025. With new state laws in the U.S. enhancing individual control over personal data, the implications for data collection practices will be profound. The Digital Markets Act in the EU is set to promote fair competition among major platforms, enforcing compliance through strict penalties. Furthermore, India, Brazil, and China have also introduced comprehensive data protection laws, marking a global trend towards more stringent regulations affecting advertising and data management in the tech industry.
In 2025, at least eight new state laws are being enacted across Maryland, Nebraska and other jurisdictions, enhancing individuals' control over personal data.
The Digital Markets Act (DMA) in the EU aims to promote fair competition and innovation by regulating 'gatekeepers' like Meta and Google.
With substantial fines for noncompliance, firms must prioritize adherence to new regulations shaping the adtech landscape in 2025.
India, Brazil and China have enacted comprehensive data protection laws, joining a global trend towards increased regulation in the adtech sector.
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