The European Court of Justice's ruling dictates that Meta must limit its personal data usage for targeted advertising. This decision marks a significant shift in data privacy regulation.
Privacy activist Max Schrems raised concerns regarding Facebook's use of personal data without consent, particularly highlighting that his sexual orientation was used for advertisements despite being undisclosed.
Meta maintains its stance, stating that it does not employ sensitive data categories related to sexual orientation or other personal belongings in its targeted ad practices.
The ruling emphasizes the stringent requirements of EU data protection laws that govern the processing of sensitive data, which could impact Meta's advertising strategies significantly.
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