The arrival of a new European Parliament and College of Commissioners in 2024 creates an opportunity to build an ad-supported European internet that is economically, socially, and environmentally sustainable, aiming to serve as a model for the world. IAB Europe looks forward to collaborating with stakeholders towards this vision.
The paper emphasizes the importance of engaging with policymakers to enhance digital advertising policies, promoting innovation while upholding EU values of inclusivity, sustainability, and privacy. IAB Europe commits to fostering responsible practices, transparency, and consumer trust within the industry.
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