A recent investigation by the EU found that TikTok potentially broke its advertising rules as outlined in the Digital Services Act. The findings point to TikTok's failure to adequately provide information regarding its ad content, target audiences, and payment disclosures. With the EU now awaiting TikTok's response, the company risks facing significant penalties, potentially amounting to 6 percent of its annual revenue. This scrutiny follows a hefty $600 million fine TikTok incurred for violations linked to GDPR regulations, further complicating its legal landscape in Europe.
The preliminary finding in an investigation opened last year indicates TikTok violated the Digital Services Act by failing to disclose key details about ad content, targeting, and payment.
TikTok faces potential fines up to 6 percent of its annual turnover, adding to the $600 million penalty it was recently assessed for GDPR violations.
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