Three Irish retailers were prosecuted for misleading consumers during the winter sales season, marking the first enforcement of new sales pricing legislation introduced in 2022. The legislation mandates that discounts must be based on the lowest price in the past 30 days and displayed transparently. Each retailer was fined €1,000 to benefit a charity and must comply with court orders. The Competition and Consumer Protection Commission (CCPC) highlighted the importance of accurate pricing to maintain consumer trust and fair competition. Further investigations and potential prosecutions against other retailers may follow.
Under new legislation, traders must show the lowest price from the last 30 days for discounts to protect consumers from misleading pricing.
Consumer protection is paramount; misleading discounts erode trust and competition in the marketplace.
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