The world's leading digital dictionary has named 'demure' its Word of the Year, reflecting a thoughtful analysis of cultural trends and vocabulary over the past year.
After identifying six words shaping social discourse, lexicographers concluded that 'demure' outshone others like 'brainrot' and 'weird', highlighting its cultural significance.
The term 'demure' gained immense popularity after beauty influencer Jools Lebron's TikTok video, which emphasized modesty in professional appearance, sparking a viral trend.
Google searches for 'demure' increased 14-fold following Lebron's viral clip, marking a 1,200% surge in digital media usage during the first eight months.
Collection
[
|
...
]