Startups in the cleantech and sustainability sector are adapting to political challenges by framing clean energy initiatives in terms of national security rather than climate change. The Trump administration's antagonism toward climate action has led to anxieties about funding cuts, notably the freeze on green energy projects. As a result, organizations like the Environmental and Energy Study Institute emphasize the longstanding security benefits of clean energy, suggesting a strategic pivot in messaging. Groups like the Solar Energy Industries Association are joining this shift, reinforcing the idea of U.S. energy dominance as a new narrative.
Clean energy is good for a lot of different reasons, said Daniel Bresette, president of the Environmental and Energy Study Institute (EESI). All of the stuff we might be saying about the national security benefits of clean energy today, they were absolutely also true yesterday. Even if the messaging shifts again, it will still absolutely be true.
The new era of U.S. energy dominance is being built on American soil, said the Solar Energy Industries Association, echoing President Trump's language around unleashing U.S. energy.
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