
"A pitch to make us buy a new car or a new stove when our old one is perfectly good, so that we'll have a better 'image' of ourselves, doesn't make sense, but it's what the advertiser's in business for. And the powers of darkness know exactly where to infiltrate."
"By buying into advertising claims that we need the "latest and greatest" products, we have facilitated planned obsolescence and littered our planet with waste. Do we really need to purchase the newest model or are we just allowing advertisers to manipulate us? By becoming conscious consumers and thinking about the impact our choices have on the planet, we can make changes for the better."
"Earth911 inspirations. Post them, share your desire to help people think of the planet first, every day."
Advertising often encourages consumers to replace perfectly good items to improve personal image, creating demand for newer models. Buying into claims about the "latest and greatest" facilitates planned obsolescence and contributes to widespread waste that litters the planet. Many purchases stem from manipulative marketing rather than actual need. Conscious consumer behavior and attention to the environmental impact of product choices can reduce waste and slow obsolescence. Sharing environmental inspirations and encouraging planet-first thinking can promote collective change. The poster associated with the message was originally published on May 1, 2020.
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