IAB Europe unveiled LEAF, a suite of tools designed to help the digital advertising industry minimize its environmental footprint. This centralized hub enables advertisers, agencies, and publishers to monitor greenhouse gas emissions in their campaigns, offering functionalities like OpenGHG for emissions estimation and CreativeLi for optimizing ad creatives. As sustainability increasingly shapes media investments, LEAF aims to streamline compliance with evolving industry standards and foster responsible advertising practices. CEO Townsend Feehan emphasized LEAF's role in empowering stakeholders to act on sustainability while maintaining efficiency in their advertising efforts.
With LEAF, we are providing businesses with the practical tools they need to estimate and reduce emissions while maintaining the efficiency and effectiveness of digital advertising.
LEAF empowers stakeholders within the ecosystem to monitor and improve the environmental impact of their campaigns, providing an easy way for media investment consideration.
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