"Their question has reignited a larger conversation about "ad creep," which is the steady infiltration of advertising into every corner of public life. With this phenomenon heightened by new forms of media, seldom can a resident now go a day without seeing advertisements compelling them to consume. As advertisements have grown, endless consumption that boosts pollution has come with them, according to Earth.org."
"These massive digital billboards consume enormous amounts of energy themselves, contributing to both light and energy pollution. A 2022 study cited by Positive News found that each large digital screen uses the energy equivalent of 11 U.K. households annually. Pollution from advertisements has grown so large that it has been dubbed "advertised emissions," which has contributed to an 11% rise in polluting emissions in the U.K. alone between 2019 and 2022,"
Urban skylines are being transformed by large digital advertisement billboards that produce intense light and visual clutter. Residents in cities such as Portland are expressing frustration as video ads appear on building sides and once-quiet streets fill with projections reminiscent of Times Square. The spread of "ad creep" reflects the infiltration of advertising into public life and the normalization of constant consumption. These screens consume large amounts of electricity, with studies showing each large digital screen uses the yearly energy equivalent of about 11 U.K. households. The growth of advertisement pollution has been linked to rising national emissions and expanded carbon footprints.
Read at The Cool Down
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