The James Bond franchise's owners are facing legal challenges from Josef Kleindienst, a Dubai property developer, who claims they have not commercially utilized the trademark for over five years across various goods and services. Under UK and EU law, this non-use opens the door for cancellation actions against their trademark. Kleindienst's legal actions target several Bond-related trademarks including 'James Bond 007' and others, potentially affecting broad categories from publishing to restaurant services, as he plans to leverage the namesake for his luxury resort project.
Kleindienst's challenge leverages UK and EU law on trademark non-use, accusing the Bond franchise owners of failing to exploit the trademark for over five years.
The James Bond trademark encompasses various forms but faces threats of revocation due to alleged non-utilization across goods like electronic publishing and hospitality.
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