The article discusses the increasing pressures on CFOs due to market volatility and rapid technological changes, which require them to engage in ongoing scenario planning. CFOs like Rudy Gonzalez of Magnit emphasize the necessity of adapting to uncertainties, including tariffs and customer pullbacks, while Jimmy Du of Made in Cookware shares insights on continuous planning. Companies are tightening expenses and assessing the impact of external factors on revenues, all while maintaining growth targets and optimizing operational expenditures in an inflationary environment.
As a CFO, you have to be a utility player. CFOs should plan for optimization and recovery, including how to manage debt if interest rates rise.
Systemic events in recent years, including the COVID-19 pandemic and bank failures, can affect cash and revenue projections, and companies need to pivot.
Tariffs, to some degree, are outside of our control, but we're asking our manufacturers to share the cost.
Amid lingering inflation and high financing costs, return on investment has to be held to a higher standard than just a few years ago.
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