iRobot reported a 44% drop in profits in Q4 of 2024, leading to substantial doubts regarding its future viability. The company, renowned for its Roomba brand, is undergoing a strategic review due to the failed merger with Amazon, which drew regulatory concerns. Despite this, iRobot launched eight new Roomba products, which it hopes will enhance its market presence and support revenue growth by 2025. The CEO remains optimistic about the new product pipeline, which is aimed at positive margins, despite acknowledging external challenges.
iRobot has defined the robotic floorcare category for more than 30 years, and we remain committed to growing and evolving our business across smart home categories amidst a dynamic operating landscape.
Yesterday, we announced the largest product launch in iRobot's history, better positioning iRobot as the leader in the category that we created.
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