Nutrition startup Fay has secured $50 million in Series B funding led by Goldman Growth Equity, achieving a $500 million valuation—up fivefold since its Series A. The company facilitates connections between patients and registered dietitians, ensuring services are covered by insurance. Since its stealth launch in May 2024, Fay has rapidly expanded to over 2,500 dietitians on its platform. The startup focuses on enhancing the efficiency of dietitians through AI-powered tools, aligning with the growing interest in lifestyle interventions, especially amidst the popularity of GLP-1 drugs for obesity treatment.
Cofounders Sammy Faycurry and Mark Stefanski told Business Insider that Fay has seen significant growth since emerging from stealth in May 2024 with $25 million in funding.
Fay works with employers and health plans to help patients find virtual or in-person nutrition counseling covered by their insurance.
From the start, we focused on putting product first," Fay cofounder Mark Stefanski told BI. The startup has introduced several AI-powered features, including a tool to help dietitians quickly generate meal plans.
Those features supercharge the dietitians, which lets them do in seconds or minutes what would otherwise take them hours," Stefanski said.
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